1. Tom Price Local Area Targeted Enforcement Signs (LATES) - $3,360.50

This project will involve the installation of a Local Area Targeted Enforcement Sign (LATES) at the entrances to the town of Tom Price in Pilbara region of Western Australia.

It is hoped that the sign will have a significant effect by increasing motorists' perception that there is a Police presence in the local community. It is hoped the sign will also increase motorists and passenger perceived likelihood of getting caught when breaking the law on the road. The sign will also help to promote the importance of particular road safety issues at a local level.

There are currently a number of LATES situated outside towns throughout Western Australia. They are road signs (2.9m x 1.64m), which state: "Loacl Police are Now Targeting....(targeted road safety issue)". The sign will have three double-sided message overlays that can be bolted onto the sign. The eight overlays will target: Speeding, Drink Driving, Seatbelts, Driver Fatigue, Overtaking, Unsafe Vehicles, Riding in the Open Load Space and Child Restraints. The overlays will be changed to reflect and support the Road SAfety Council's state road safety campaigns as well as relevant local issues.

One sign will be installed on the Paraburdoo - Tom Price Road, and the other sign on the Karratha - Tom Price Road. Approval has been sought from Main Roads, Western Australia - Pilbara Regional Office regarding installation of the LATES and Tom Price Police have agreed to undertake the responsibility to change over the variable message overlays.

2. Slow Down Around Town - $3,900.00

The Shire of Broome aims to reduce travel speeds and improve the safety of children and high risk pedestrians on local roads near schools and other similar associated higher risk residential areas by provision and distribution of "Please slow down - Consider our kids" wheelie bin stickers.

The Shire of Broome conducted a successful media campaign consisting of 188 radio commercials, distribution of 2000 Neighbourhood Speed Watch pamphlets, two newspaper advertisements and the placement of a number of "Please slow down - Consider our kids" bin stickers that were affixed onto residential bins around selected schools. The project focused specifically upon speeding in school zones and other local streets through public education initiatives and enforcement. The messages were broadcast over the radio around school hours to remind drivers that school children were actively travelling to and from school. The 15 second messages were broadcast twice every school day between 7.30 am and 9am and 2pm and 3.30pm during terms 1 and 4. A considerable amount of community support as well as positive outcomes in the reduction of 85th percentile speed in the surrounding streets of the selected schools was observed.

As a result of that successful campaign and the amount of positive feedback and community support generated regarding the highly conspicuous bin stickers, the Shire of Broome in consultation with the Broome RoadWise Committee has recommended the expansion of the bin stickers to residential bins on selected roads around all local schools. It is envisaged that a similar success in reducing travel speeds and engaging community support will be built upon and expanded to other residential areas in the town.

The bin stickers will act as a visual cue and reminder to motorists on the importance of slowing down and maintaining safe travel speeds. In this way it is hoped the project would play a further role in reducing road trauma, particularly in high risk areas and with vulnerable pedestrian user groups, such as children near schools.

Other strategies included in this project will be the use of a Speed Display Trailer to inform motorists of the speed they are travelling and speeding motorists to slow down. Broome Police are supportive of the project and will program the use of hand held lasers and radars in the school zones plus hand out relevant road safety information pamphlets. The project will also involve the Neighbourhood Speed Watch; a system where community members assist with enforcement of speeding by reporting incidents from their neighbourhoods. Police will record data from these incident reports and act on them. Local media will also be utilised to promote all aspects of this program and to increase the social unacceptibility of speeding in the community.

The project duration is planned to span a whole year and be run in conjunction with school children returning back to school. This project will also run during the Road Safety Council's 2007 State speed campaigns. The stickers will have a life span of around three to four years once affixed to a bin.

The key to this project is the reinforcement of a consistent message ("Please slow down - Consider our kids") that will be highly visual and conspicuous.

3. Road Safety Water Bottles - $2,140.00

Currently the Great Southern Traffic Office organises road blocks on Albany Highway during holiday periods such as the Easter weekend. All traffic travelling on the highway is stopped, police officers area ssisted by SES, FESA, RoadWise and Council officers in handing out water bottles and information packs to drivers. These information packs relate to various road safety issues including fatigue, speed, alcohol and seat belts.

The water bottles given out are donated by the Water Corporation. They are a clear 'pop top' bottle with normal tap water inside, currently the label attached is a Water Corporation label. The objective of this project is to replace this label with another illustrating road safety messages relevant to the Great Southern District - Fatigue, Speed, Alcohol and Seat Belts, thereby reinforceing the message through education with an aim of reducing serious and fatal crashes.

The labels will be designed and printed by Pre-Emptive Strike graphic designers. A crashed vehicle will form the backdrop of the label and the following messages will be printed on the label: 'Speed Kills' - 'Fatigue Kills' - 'Seat Belts Save Lives' - 'Don't Drink and Drive'. All four critical road safety messages will be included on the labels since the bottles will be given out during various holiday periods during the year and will not  be associated with one specific Road Safety Campaign such as Easter or Christmas. A total of 3000 labels will be printed.

The Water Corporation will donate bottles without labels and allow police to place their own labels on them. The only condition being that a small area is allocated stating "Proudly sponsored by the Water Corporation". These bottle donations will be on a needs bases ie 500 to 1000 bottles per campaign. Great Southern Traffic will request the required number of bottles prior to any holiday campaign and arrange through local volunteer groups (PCYC, Police Rangers) for the labels to be attached.

The labels and water bottles are a means of reinforcing the road safety message to drivers as they consume the water. The water bottles can be kept and reused by those who receive it, further enforcing the road safety message over an extended period.

This application is submitted to obtain funding for the cost associated with the design and printing of these labels.