1. WA Police Service - Moora - Local Area Targeted Enforcement Signs (LATES) - Moora - $4,091.00

This project will involve the manufacture and installation of one (1) Local Area Targeted Enforcement Sign for the Midlands Road and one (1) sign for the Moora-Bindoon Road. This is a joint local partnership between the Shire of Moora, Moora Police, Main Roads WA (Wheatbelt North), the local newspaper and RoadWise's Wheatbelt North Regional Road Safety Officer. The visual public educaton initiative will promote perception of detection anywhere/anytime, and encourage road users to change their attitude and behaviour.

The Shire of Moora caters for intra state and interstate residents, visitors, tourists and commercial vehicle drivers. In addtion to normal traffic patrol duties within the Shire of Moora, police officers from Moora are required to conduct traffic patrols duties on the Brand Highway, the Great Northern Highway and the Midlands Road (the inland road from Geraldton - Perth). Local industries include: Wheat; sheep; cattle; pigs; farming; rural industries support establishments; concrete works; wildflowers; silicon qartz mining; granite quarry and pine plantations. There are many local events held in Moora.

• Those of significance include:
• Central Midlands Agricultural Society Annual Show
• Horse Trials
• Moora Country Campout
• Moora Horse Races

This project will reinforce that there are active police in the area. The Shire of Moora will install the signs and Moora Police will be responsible for changing the variable message displays (drop tags). Moora has come a long way with road safety in the past 12 months. Moora Promotions were successful with a Community Grant for the 2004 Moora Country Campout. Included in the grant was signage on all major exits from Moora, with RoadWise commitment to participate in future Campouts. Central Midlands Senior High School participating in Road Aware's Keys for Life program and is in the early stages of commencing the Rural Arts for Road Safety Project (painting the Moora Police Station with one of the 'Big 4').

2. Chittering RoadWise Committee - Local Area Targeted Enforcement Signs - Chittering - $4,091.00

This project will involve the manufacture and installation of two (2) Local Area Targeted Enforcement Signs on the Great Northern Highway within the Shire of Chittering. This is a joint local partnership between the Shire of Chittering, Chittering RoadWise Committee, Gingin Police, MainRoads WA (Wheatbelt North), the 2 local newspapers and RoadWise's Regional Road Safety Officer. This visual and public education initiative will promote perception of detection anywhere/anytime and encourage road users to change their attitude and behaviour. The Shire of Chittering caters for intra state and inerstate residents, visitors, tourists and commercial vehicle drivers. The Brand and Great Northern Highways pass through the Shire of Chittering. Local industries include: Ti-West Joint Ventrure - mineral sands processing; fruit growing; agriculture; horticulture; tourism; viticulture and wineries; Agricultural College an hydroponics.

This project will reinforce that there are active police in the area, even though the local police are based at Gingin. The Shire of Chittering will install and store the signs and Gingin Police will be responsible for changing the variouable message displays (drop tags).

3. Inland Event Management - Drink Driving Campaign - Capes Beer Festival - Boutique Beers by the Bay - $3,000.00

Set behind the family friendly, famous Simmo’s Ice-creamery, in Dunsborough. The aim of the event is to provide an opportunity for locals and tourists to sample some of Western Australia’s finest beer within the renowned wine region, enjoy local fare and entertainment, over two days, commencing Saturday March 12th whilst providing a responsible host environment where patrons and service staff are educated about Drink Driving. It is anticipated that approximately 1000 adults will attend the day and children will be admitted free. The event will run between 11.00am and 6.00pm each day. We are requesting assistance from RoadWise to implement a drink driving campaign as part of the event via:

• The presence of the Cape Naturaliste RoadWise Committee with a breathalyser and safe drink message. Peta Nolan (RoadWise South West ) has indicated that their presence during the 2003 and 2004 Margaret River Wine Festival event has been extremely successful as the group’s most significant promotion within the region for the year.
• Financial assistance to subsidise free water for “skippers” attending the event and to promote RoadWise messages across a broad range of ages through paraphernalia and activities.
• Financial assistance to subsidise and promote the drink driving message and bus shuttle to the event from the town centres of Busselton and Dunsborough.

4. Quairading RoadWise Committee - Don't Drink and Drive at the Quairading B & S Ball - $4,369.00

The Quairading B & S (Bachelor & Spinster’s) Ball is an annual event attracting approximately 1,500 18-30 year old locals and intra state visitors. This event is traditionally known to be an occasion where a copious amount of alcohol is consumed, making the event an appropriate and relevant occasion to target young people about drink driving.

This year’s event will be held in a paddock on private property at Quairading on Saturday March 19th 2005. Organisers have agreed to include a RoadWise drink-driving message on their flyers and invitations, and volunteers will wear T-Shirts embossed with an anti drink-driving message. The gates open at 2pm and historically, there’s always been a queue of cars waiting to gain entry. It’s planned that a crash trailer will be displayed near the entrance and be visible to all who enter. Corflute ‘Belt Up’ signs will also be positioned at the entry/exit point to remind vehicle occupants to put on their seatbelt if they haven’t already done so.

Show bags with educational and promotional material will be given to drivers in the queue. The bags will contain pamphlets, a car air freshener and an inflatable pillow with “Pack a Pillow- Don’t Drink and Drive” message printed on it. A quiz will also be included in the show bag and all completed, submitted entries will go into the draw to win an overnight stay in a discounted rate deluxe suite at the Broadwater Pagoda Hotel in Perth. An Office of Road Safety poster depicting a man waking up alongside a sheep will be displayed in the men’s portable toilets. The posters are designed to represent the idea that alcohol affect people’s perception on and off the road. The humorous, non-threatening approach to drink driving should appeal to the target audience and encourage safe driving practices. It is expected that most people attending the event will stay the night and leave the next morning. All drivers leaving the ball will be breath-tested by police.