1. Mawarnkarra Health Service Aboriginal Corporation - Ieramugadu Drink Driving Campaign - $11,044.00

This project aims to provide culturally relevant education relating to alcohol and driving for indigenous road users in the Ieramugadu (Roebourne Shire) area. It is intended to develop 2 anti-drink driving television messages for adult road users. The messages will be screened on GWN and WIN television stations over a 1 month period, at least once per day. Similar messages were developed mid 2003 and screened on WIN. The messages were successful. Community feedback was obtained to determine this. The statewide coverage of the messages means that any education will be conveyed to a wider indigenous population. The messages were developed in English; therefore other television viewers will understand them. A logo and a theme will also be developed and used as part of any messages that are developed. A pamphlet both in Ngarluma (one of the local indigenous languages) and English and a poster to reinforce and support the messages used on T.V.; 100 T-shirts will also be produced to promote the project.

2. Shire of Dardanup RoadWise Committee - Eaton Road Safety Signage and Education - $6,400.00

The project involves the fitting of large interchangeable road safety messages onto the back of three existing signs that have been installed by residential developers along Eaton Drive in Eaton. The existing sign frames are large architecturally designed, coloured, laterally curved and visually appealing to drivers on the main entrance to Eaton town centre. The road safety graphics and message design will be custom made to suit the signage appeal and concept.

Eaton is one of the fastest growing towns in Australia and has a large population of young people and young families. There is a significant amount of new housing construction and developers have established signage and landscaping to improve the appearance and amenity of the town. Eaton's population is 7,600 and is rapidly growing.

The proposed road safety messages will highlight the main four road safety issues – drink driving, speeding, wearing of restraints and fatigue and will become an integral part of the appearance of the community hub. The messages will be changed to coordinate with the Office of Road Safety campaigns. The coordination of local enforcement with the messages will be done via Police attendance at the Shire of Dardanup RoadWise committee. Additionally, communication tools provided by the Office of Road safety, such as litter bags and flyers will be distributed to local businesses to coordinate with the town entrance messages.

3. WA Police Service - South Metropolitan District Office - "Right to Ride - Ride Right" - $16,181.00

4. Peel South West Regional Road Safety Committee (Administered by City of Bunbury) - $29,920.00

The RoadWise Committee is continually seeking innovative ways to increase communication to young people at a local level of the Road Safety Messages (in particular the Big 4 – Drink Driving, Speeding, Restraint Non-use, Driver Fatigue). For this reason the Committee proposes a partnership with HotFM (the local radio station) to reach this target group through a wide range of activities provided over a twelve month period. Hot FM and the RoadWise Committee will target the core demographic group of 17 to 24 year olds with the message reaching approximately 19,000 Females and 17,000 males in the South West on an ongoing basis. The project will also reach a wide cross section of the broader community.

The project provides a multi–tiered approach to educating and engaging young people on an ongoing basis for a twelve month period with opportunities to heighten exposure in the months of June and November. The project has been designed to appeal to young people in a manner that is age appropriate whilst still sending the messages within the state-wide campaign.

The Project will consist of :-

PROJECTS TARGETING SPEED

• Multinova Locations Hot FM Southwest: Weekday mornings approx 7:40am HotFM Southwest provides daily reports on multinova locations for the Southwest. The sponsorship credit will be localised to coincide with state-wide campaigns ie. If the speed camera is located on a road with recent fatalities in relation to speed the liners can mention to take extra care in that area. RoadWise and Office of Road Safety will provide the liners for each campaign.

TO AIR ON THE FOLLOWING STATION: HOT FM SOUTHWEST

• Promos: 10 x 30 second per week on each station (Hot FM Southwest and RadioWest Southwest). Value $1600 per week.
• Announcer Liners (Provided by RoadWise and ORS): Minimum of  20 x 10 second liners per week on each station. Value $500 per week.

PROJECTS TARGETING RESTRAINTS

• Car Giveaway: Hot FM will run a major prize giveaway in conjunction with RoadWise and a local car dealer (HotFM to source). The promo will coincide with the “Restraints” state-wide campaign in June 2005 and will promote a specific safety message for the car being given away. Listeners will be given the chance to win the car based on Road Safety message of the day and a cue to call. Total Value Approx $20,000.
• 30 per week x 4 weeks Hot FM SW (plus 2 weeks pre-promo. Content of promos will focus on specific incidents in the Southwest where restraints weren't used. Voiceovers can be done by local ambulance drivers, police officers etc. All promos will be localised where possible. Total Value $11,520.
• Announcer Liners: Minimum of 30 x 10 second liners per week x 4 weeks Hot FM SW (plus 2 weeks pre-promo). Liners will be provided by RoadWise and the Office of Road Safety. Total Value $3840.

PROJECTS TARGETING DRINK DRIVING

• Schoolies Giveaway: Hot FM will run a major prize giveaway in conjunction with RoadWise. The promo will coincide with the “Speed/Drink Driving” state-wide campaign in November and will promote a specific message targeted at schoolies. Down South Listeners will be given the chance to win tickets and accommodation to a major concert/event in Perth. The on air competition will have a focus on the safe driving of schoolies travelling Down South.
• Promos: 30 per week x 3 weeks Hot FM SW (plus 1 week pre-promo). Content of promos will be localised through voiceovers done by locals such as funeral directors, ambulance drivers, crash victims etc. Total Value $7,680.
• Announcer Liners: Minimum of 30 x 10 second liners per week x 3 weeks Hot FM SW (plus 1 week pre-promo). RoadWise and Office of Road Safety to provide liners. Total Value $2,600.
• Prize To Be Given Away: Hot FM to source major prize that will appeal to the schoolies demographic.

PROJECTS TARGETING FATIGUE

• Multinova Locations Hot FM Southwest: Weekday Mornings approx 7:40am HotFM Southwest provides daily reports on Multinova Locations for the Southwest. The sponsorship credit will be localised to coincide with state-wide campaigns ie. Fatigue will be targeted with a local flavour during the state-wide campaign. RoadWise and Office of Road Safety will provide the liners for each campaign. To air on the following station: Hot FM Southwest.
• Promos: 10 x 30 second per week on each station (Hot FM Southwest and RadioWest Southwest). Value $1600 per week.
• Announcer Liners (Provided by RoadWise and ORS): Minimum of 20 x 10 second liners per week on each station. Value $500 per week.

Additional General Exposure

• Website exposure on Hot FM for the duration of each the promotional campaigns. Value $$$$$.
• www.hotfm.com.au.
• Average hits per hour  February 04– 497.

5. PBF Australia - "Reserved Seating" Campaign - $7,590.00

The “Reserved Seating” campaign was devised to address the public health issue of road related serious injuries. Almost half of all spinal cord injuries in Western Australia are occurring through road crashes, and 75% of all Acquired Brain Injuries are happening on WA roads. This campaign has been designed to raise awareness of serious road related injuries and will complement the Office of Road Safety’s Drink Driving community campaign during November and December. The campaign will run for six weeks in total, from November 15 to December 24th 2004, launching during Spinal Injury Awareness Week (15-19th November). It is targeted towards young males aged 17-39 living in Western Australia whilst also resonating with the general public. The campaign itself is a mixture between print and poster executions and ambient executions. The print executions will feature a photograph of a wheelchair with a “Reserved” sign positioned on it, next to public seating. The “Reserved” sign messages will reflect the road safety issues of drink driving and speeding.

• Reserved for drink drivers
• Reserved for victims of drink driving
• Reserved for speeding drivers
• Reserved for victims of speeding

Each print execution will feature the tag line: Car crashes cause 48% of spinal injuries; the PBF logo and the logo of any campaign partners. The print execution will be used as a press advertisement and/or billboards. It is envisaged that the print media will be placed in The West Australian newspaper on each Saturday during the campaign. It will be placed in the sports section of the paper to ensure it reaches the target group of males aged 17-39 years. It will run for a total of six weeks. Alternatively, if billboard funding is granted, the picture described for the advertisement in The West Australian will feature in two billboards strategically positioned around Perth.

The Ambient execution of the campaign involves the positioning of wheelchairs across Perth during the one week launch period of the campaign (Spinal Injury Awareness Week). Each wheelchair will have either a “Reserved for drink drivers” or a “Reserved for victims of drink driving” sign positioned on the seat. This message has been chosen to coincide with the Road Safety Council’s Drink Driving campaign. The chairs will be positioned next to public seating on trains, in train stations, at bus stops, in cinemas, malls, cafés, parks, on the fore-shore, etc across Perth, focusing on the areas with the most people. Specific areas will be targeted such as Subiaco, Leederville, Perth City, Fremantle, Scarborough, and Sorrento Quay. It is also anticipated that the chairs will be placed at pubs, bars and nightclubs to deter drivers from drinking and driving. This in particular will target males aged 17-39 years. Weekends will also be included.

An ambient site has also been secured on Mounts Bay Road. This execution will feature two rows of wheelchairs on the side of the road, underneath a Variable Message Sign that will display the drink driving message “Reserved for victims of drink driving”. This message will supplement the Road Safety Council's community drink driving campaign, commencing in the same week. The Variable Message Sign will be maintained throughout the campaign launch period. The launch of this campaign will coincide with Spinal Injury Awareness Week, November 15-19, 2004.

6. Royal Australian Air Force - RAAF Base Pearce - Light-Up Neaves Road (A Community Safety Project) - $1,500.00

Community Safety Awareness Project titled ‘Light-up Neaves Road’. The intent of the project is to encourage vehicle drivers, using Neaves Road, to switch ‘on’ their vehicle’s headlights during daylight hours to aid in the visibility of their vehicle to on-coming traffic. To provide this driver education, it is proposed that appropriate signage be installed at both the western and eastern end of Neaves Road.

7. University of Western Australia Medical Centre - Tertiary Alcohol Program - $3,933.75

It is proposed that a project be developed and implemented that addresses the issue of drink driving among tertiary students. Throughout 2004 the Tertiary Alcohol Project (TAP) has been implemented and evaluated by the University Medical Centre at UWA. Each month TAP targets a different alcohol related issue. The project has shown to be feasible, acceptable and sustainable.

In order to support the strategies of the existing Tertiary Alcohol Project, a project is proposed that will raise students’ awareness of drink driving issues. The project will provide students at UWA with the opportunity to further develop their knowledge of road safety issues specifically drink driving. The project is based on the same concept as the ‘skippers program’, it works on the basis of rewarding nominated skippers for avoiding alcohol consumption and remaining at a BAC of 0.00.

The project would involve selecting four (4) major events throughout the year at UWA in which a large number of students are expected to attend and where alcohol is readily available. Students who nominate themselves as skippers at these events will be breathalysed throughout the event. If they have a blood alcohol concentration (BAC) of 0.00 then they will be entered into a prize draw. Four prizes will be given away to students throughout the year at large scale events on campus. This provides students who are driving with an incentive to not consume any alcohol at all to remain at 0.00 BAC. Students will also be provided with the opportunity try the fatal vision goggles. These goggles demonstrate the vision impairments inherent with alcohol and other drug consumption. The use of the goggles by students will provide them with hands on experience as they will directly experience impairment while trying to do a task. The project will provide students with an incentive to remain at a BAC of 0.00 when driving while also providing them with the opportunity to experience visual impairment similar to that if they had consumed alcohol and were going to drive a vehicle. Staff present at the events will also be providing alcohol and other drug education to students.

The fatal vision goggles will also be used at a number of other events held throughout the year including Orientation Day, Link week and at a number of pit stop events. The pit stop events are held twice yearly in each of the residential colleges and also several times on main campus. At these events students have the opportunity to ‘put themselves over the pits’ in a fun format. The fatal vision goggles are sought after by students at these kinds of events. The breathalyser will also be used at ‘O’Day and Link week stalls and will provide medical centre staff with the opportunity to provide road safety education to students at these events.

8. Perth Cricket Association - Cricket Wise - Don't Drink and Drive - $5,000.00

The Cricket Wise – Don’t Drink and Drive Project will promote responsible drinking practices and discourage drinking and driving at the 26 cricket clubs in the Perth Cricket Association (PCA). Spectators drinking while watching games, players drinking after training and games and high level of alcohol consumption at club functions are all very common occurrences. The ages of the 3800 Perth Cricket Association registered players range from 17 – 35+years – one that is considered a high risk demographic in terms of drinking and drinking and driving. This is therefore a prime target market to promote the “Don’t Drink and Drive” messages. The PCA has already developed a relationship with Black and White Taxis through a sponsorship agreement. This is an ideal partnership to add value to this project

The project will consist of the following components:

• Posters promoting the ‘Cricket Wise - Don’t Drink and Drive” message will be placed prominently in all PCA club facilities. They will also include the telephone number for Black and White Taxis and information on standard drinks;
• Each PCA club will be allocated a number of Black and White Taxi vouchers (only if provided by Black and White) to be used when members are not able to drive;
• The Cricket Wise - Don’t Drink and Drive messages will be promoted on the weekly PCA Radio Show on 90.5FM and on the PCA website;
• The following PCA events, functions and awards will be branded Cricket Wise – Don’t Drink and Drive: Champion Club Award; Presentation Night; Association Fairest and Best Awards (10 grades) and PCA Finals Series;
• PCA Association teams will be provided with light beers, soft drinks and water after games (in the past full strength beers have been provided);
• The Cricket Wise – Don’t Drink and Drive project message will be placed on all PCA Umpires uniforms;
• PCA clubs will be encouraged to promote the selling of light beers, soft drinks and water after games. Promote and encourage Clubs to provide the responsible serving of alcohol training for bar staff by the Drug and Alcohol Office;
• Invite Road Safety Officer to promote Cricket Wise – Don’t Drink and Drive message on our radio show in the lead up to Christmas and Easter holiday period; and
• PCA Executive shirts to have Cricket Wise – Don’t Drink and Drive message.

9. City of Wanneroo RoadWise Committee - Wanneroo Driver Reviver Caravan Provision of Shade - $1,727.00

Provide shade at the front of the existing Driver Reviver caravan by connecting an awning. The Driver Reviver caravan is successful and there are often queues of drivers who presently have to stand in the sun.

10. City of Melville - Neighbourhood Traffic Watch - $825.50

• In partnership with the Fremantle Traffic Police provide brochures about and forms for use by residents to report speeding, reckless driving and other hoon-type driving behaviours in their district to improve road safety on local streets.
• Collate data from reports to identify areas where speeding and reckless driving behaviours are frequently reported and supply this data to Fremantle Traffic Police to enable targeted enforcement in “trouble spots”.

11. Anglican Parish of Manjimup - Driver Reviver - Mobile Information and Respite Unit Renewal - $8,700.00

To renew the existing caravan that is currently used at the corner of South West Highway and Vasse Hwy over the Christmas/New Year and Easter breaks; in order to reduce setup time and make towing easier. With a reduced set-up and pack-up time we would not only improve the existing service but become feasible to use it more often for busy times such as the Queen's Birthday weekend and the end of school holidays.

The work would include:

1. An extendable awning with side flaps to provide shade for volunteers and customers.
2. Purpose built storage for signage, lights, tables and other equipment.
3. Fitted lighting for night time visibility.
4. Built in storage for the generator.

12. City of Stirling - Drop Five and Save Lives in the City of Stirling - $49,328.00

The City of Stirling Drop Five and Save Lives campaign to be implemented by the Road Safety Advisory Committee aims to encourage motorists using our roads to slow down through the implementation of community education strategies that foster community participation and reduce the social acceptability of speeding. The project will see the City of Stirling launch a comprehensive strategy targeting speeding delivering key messages as outlined within the WA State Road Safety Strategy 2003-2007.

Strategies include:

• Distribution of the Consider Our Kids Mobile Garbage Bin Stickers at targeted locations and others at residents' requests. The targeted locations are widely distributed throughout the City on roads where there have been a number of complaints. These roads also commonly have high volumes and connectivity to district distributors and primary distributors. A number of these sites also have schools and recreation facilities. When bin stickers are distributed each household will also receive a leaflet, with information about bin stickers and the consequences of speeding. 15,000 bin stickers and leaflets will reach approximately 20% of households in the City of Stirling.
• Community arts project: Residents will be asked to design artwork to promote the "Drop Five and Save Lives in Stirling" message. Winning entries will be used to create banners, posters and other promotional material. Artwork will be displayed at speed activities and the banners will be displayed on poles on Scarborough Beach Road. The project will be promoted through the Stirling Community Lift Out. Further promotion will be targeted at art groups, facilities that provide art lessons and Secondary Schools in the City.
• The Neighbourhood Pace Car project: Residents will be encouraged to sign a pledge promising to always drive within the speed limit. For this they will be provided with two bumper stickers. One bumper sticker will identify them as a Pace Car driver. The other will be humorous in an attempt to prevent the driver behind from getting frustrated. The program will be promoted through the Stirling Community Lift Out, the City's Website, School P&C groups and through brochures at our libraries and recreation centres. All residents who contact the City complaining about the speed of traffic on their street will be sent a brochure with a pledge form. This will also be sent to all residents who have complained in the last year. On the pledge form drivers will be asked to provide an email address and a newsletter will be produced monthly in the first instance to provide updates on the project's progress and support for participants to continue driving within the speed limit. The City will provide support and encouragement for pace car drivers to promote the program to their neighbours, family and friends. It is envisioned that this may lead to many streets having a high proportion of Pace Car drivers. This could effectively reduce the 85th percentile speed, as those drivers travelling at the speed limit, will calm the traffic by preventing others from exceeding the speed limit.
• Continued use of the City's speed trailers.
• Continued use of the 50km/h advisory signage at appropriate locations.
• Promotional displays with a competition.
• Distribution of Office of Road Safety Collateral material.

The project will involve considerable use of media channels within the City including our own Stirling Community Lift Out distributed monthly with the three community newspapers received by residents. This campaign will be the first coordinated by the newly formed City of Stirling Road Safety Advisory Committee and will be used to promote the committee to the community. The City of Stirling will also commit to promoting the Community Road Safety Grants Program as stipulated in the conditions of accepting grant funds. We will acknowledge the program in all communication regarding the Drop Five and Save Lives in Stirling campaign by including its logo and blurb that describes the funding sources. This includes articles in the Stirling Community Lift Out, the Pace Car Newsletter and paid advertising. Whilst the blurb will always be included in media releases that are sent to the community newspapers, the inclusion of this information will be at the discretion of the editor. The program logo will be printed on all resources produced including the banners, posters, bumper stickers, windscreen shields and bin stickers. Bin sticker leaflets that are distributed to all residents receiving a sticker and the pace car brochures will have both the logo and the funding blurb.

13.York RoadWise Committee - York Local Area Targeted Enforcement Signs (LATES) - $4,085.00

This project will involve the manufacture and installation of two (2) Local Area Targeted Enforcement Signs on the York-Lakes Road (Great Southern Highway) and the Quairading-York Road within the Shire of York.

This is a joint local partnership between the Shire of York, York RoadWise Committee, York Police, Main Roads WA (Wheatbelt North), the local radio station York FM (101.3) and both local newspapers. This visual and audible public education initiative will promote perception of detection anywhere/anytime and encourage road users to change their attitude and behaviour. York is a popular destination for visitors and people who pass through on their way to Perth from other Wheatbelt Towns. This project will reinforce that there are active police in the area and that York is not a ‘sleepy little country hollow’. York Police and the Shire of York will be responsible for the storage and changing the variable message displays (drop tags).