1. City of Rockingham - Rockingham Beach Family New Years Eve Celebration 2004 - $7,500.00

As a direct result of expressed community requests the City of Rockingham determined that one of its roles as a Council is to provide citizens with an annual event on New Years Eve to celebrate our unique community and coastal lifestyle. The inaugural 2001 and the 2002 Rockingham Beach Family New Years Eve Celebration, with its outstanding entertainment and atmosphere, brought all ages of the community together, encompassing young children, teenagers and adults of every age. In 2003 the celebration received RoadWise assistance to incorporate the responsible "Alcohol. Go Easy. Don't Drink and Drive" message and philosophy and attendance continued to grow with an estimated 15,000 people on-site, Western Australia's largest free community New Year's event.

The celebration is designed to enable the City's residents to be a part of and proud of, an exciting and safe event on their doorstep rather than having to travel outside their region. The line-up on stage is geared towards a wide cross-section of musical tastes with contemporary tunes blended with cultural performers and nostalgic classics to ensure a carefree, enjoyable and safe evening amongst families. The Celebration follows a successful formula being "free to the public" so everyone from all walks of life can enjoy the picnic environment whilst the sun sets across the ocean and be entertained in the early part of the evening by children's entertainers and then onto the party atmosphere later in the evening (whilst ensuring suitable entertainment for all ages was considered) culminating in a superb fireworks display over Cockburn sound.

Whilst the Coordinators, Security and Rockingham Police closely monitor the consumption of alcohol, with responsible drinking generally occuring in the past, the nature of the Celebration requires a proactive message and actions for the health, safety and enjoyment of all. In 2004 we aim to align with the current State Government responsible alcohol message "Enough is Enough" and continue to incorporate the "Don't Drink and Drive" message and philosophy throughout the promotion and conduct of Celebration. The City has now formed its own RoadWise Committee to assist with the promotion of road safety issues and encourage safer use of our road network by drivers, pedestrians and cyclists. The City continues to believe in the mutual benefits the 2004 celebration offers to an "Enough is Enough. Don't Drink and Drive" message as an integral part of our award-winning event, consistent with the aims of the RoadWise - Local Government and Community Road Safety Program.

The Celebration Coordinatiors have met previously with Clarie Parker, RoadWise Regional Road Safety Officer - Metro South and Justine Hanson, South Metro Health Promotion Coordinator to incorporate strategies to ensure that the "Enough is Enough. Don't Drink and Drive" message is effectively marketed and incorporated in the celebration. Coast FM radio campaign from the 1 December to include 300 x 30 second commercials promoting the RoadWise message. The message will also be expanded upon as part of a number of live reads and interviews. Community newspaper print space advertising and editorial, which will prominently highlight the RoadWise message. Regional promotion through Councils www.rockingham.wa.gov.au website and the distribution of posters to schools, libraries, shopping and community centres will actively promote the RoadWise message. An entry form with the "Enough is Enough. Don't Drink and Drive" message will be included in the Council's "City Chronicle" after the event, which is distributed to every household in the City, and will offer a major prize to encourage entries. At the Celebration we aim to provide an array of "RoadSafe" giveaways and useful Health Promotion resources that encourage participants to adopt the "Enough is Enough. Don't Drink and Drive" message.

The MC for the night is Coast FM DJ James Malachi, who will ensure that the message is endorsed at every opportunity throughout the Celebration. The Celebration coordinators, security, Rockingham Police and Council Rangers are committed to the continued success of the event and will be working closely together to ensure that the "Enough is Enough. Don't Drink and Drive" message and philosophy is a success. Underage, off-site and/or excessive drinking will not be tolerated under any circumstances. The tragic consequences of not observing the "Enough is Enough. Don't Drink and Drive" message will be visibly demonstrated at the Celebration by the placement of the Road Safety Crash Trailer. Participants at the Celebration will be encouraged to lessen the risk of harm from drinking through the provision of food and non-alcoholic beverages from the adjoining food venders and outlets. Southern Coastal Transport bus timetable details will be included in all pre-event print promotion and provides a significant service to residents in the City of Rockingham from Kent St, Rockingham Beach to their home locality.

2. Shire of Augusta Margaret River - Skip It Tonight - $5,650.00

A community health awareness project that promotes having a “Skipper”: a person who refrains from drinking whilst socialising in order to drive a group home. This project allows one out of four people social permission not to partake in drinking activities for a night, encouraging people to refrain from drinking & driving. The project would be coordinated jointly by Roxanne Moore, Augusta-Margaret River Shire, & Jan Bramley, Margaret River Hospital.

UNDERAGE DRINKING AMONGST YOUNG PEOPLE (13 – 17)

The community recognises that there is an increasing problem within our shire with youth underage drinking, especially with 13 – 17 year olds. The “Skip It Tonight” message does not only relate to drink driving but also to drinking alcohol in underage young people where they can be encouraged to skip it. In this age group young people are P-Platers, L-platers or those who will learn to drive in the next few years. By communicating the “Skip It Tonight” message to this group, it encourages them to apply these values to themselves & their peers when they obtain their licenses, as well as to underage drinking. We aim to target this group through an underage Youth Advisory Committee (YAC) dance party, to be funded by local community groups and Healthway (not confirmed). All YAC events are drug, smoke & alcohol free and by attending each participant is choosing to “Skip It Tonight”. Alternatives to alcohol would be served in cups with the “Skip It Tonight” slogan. Other Skip It Tonight merchandise will be available to hand out as prizes.

P-PLATERS (17 – 25)

Based on the current movements within the state government to better equip P-Platers, as seen on the local news, we will be increasing the awareness of new drivers to their responsibilities and the risks when driving a vehicle. In partnership with our local police, P-platers receiving their licence will be handed a Licence Pack. This pack will contain information in regards to drink driving, the legal BAC limit, supplying alcohol to minors, speeding, local statistics, fines, penalties, Skip It Tonight information and merchandise among other relevant information.

LEGAL DRINKERS (18 – 59)

We aim to work with the local alcohol venues to promote Skip It Tonight and the WA Skipper program. Participating premises offer free soft drinks &/or project provided bottles of water to the designated skipper. In order to receive the drinks, the skipper needs to identify himself/herself to the bar staff and receive a wrist tag. Each time they order a soft drink, they simply show their wrist tag. The skipper can move to another venue participating in this program and continue to receive free soft drinks as long as the wrist tag is intact. Eligibility in the program is at the discretion of the bar staff. Merchandise will be on display, for example bar staff wearing the t-shirts and hats and also be available to hand out to Skippers.

We aim to work with the local police to promote an incentives objective. Police on duty on Friday & Saturday nights will increase their random breath testing. If drivers are not drinking and are wearing the skipper tags, they are rewarded with a $10 fuel incentive for driving home their friends. If the Skipper is not wearing merchandise or the WA Skipper tags, the police will explain about the program & have available Skip It Tonight merchandise. Those who received incentives over the period of the program will go into a draw to win tickets to the annual Mainbreak Concert in Margaret River in March/April.

3. Town of Victoria Park RoadWise/TravelSmart Committee - "Don't Turn Your Break into a Wake" 2004 - $10,000.00

The ‘Don’t Turn Your Break Into A Wake’ (DTYBIAW) Christmas Road Safety Campaign will take place on Friday 10th December 2004. An initiative to raise awareness of road safety over the Christmas holiday period, the DTYBIAW campaign draws attention to the key strategies of fatigue, speed, restraints and alcohol and drug driving as outlined in Arriving Safely, the Road Safety Strategy for Western Australia 2003-2007. The campaign involves a high-impact convoy of over 40 emergency service vehicles, travelling from the Cities of Mandurah, Wanneroo, Swan and Armadale to the Town of Victoria Park. The convoy also involves the City of Gosnells and the Shire of Serpentine-Jarrahdale (participating in the Armadale convoy). The event includes involvement from various RoadWise Committees, with membership of these committees comprising representatives from Local Governments, the Police, Main Roads, Schools, Members of the Youth Advisory Committees, FESA, SES, St John Ambulance, Funeral parlours, tow truck companies and members of the community.

On arrival in Victoria Park on 10th December 2004, the Emergency Services representatives will convene at the ‘Don’t Turn your Break into a Wake’ memorial garden for the formal welcome by the Mayor of the Town of Victoria Park. The Minister for Police and Emergency Services or the Premier, Grant Dorrington (the independent Chair of the Road safety Council) and the WA Police Service Chaplain (Rev Barry May) will also address the guests and assist in highlighting the aim of the event.  Members of the Armadale Youth Advisory Committee and a representative from Curtin University’s International Student Facilities will address guests on the issues relating to road safety and youth, with a particular emphasis on road safety on ‘breaks’ (holidays). Families suffering a loss due to road trauma will also place wreaths at the memorial. The memorial, which was purposively built by the Town of Victoria Park in 2000, will assist the ongoing sustainability of the event, serving as a permanent reminder of the event and raising the awareness of road safety.

Following the formal launch, VIP guests, community members and emergency services representatives will join local students at the display area where they can explore the emergency vehicles and the police road safety section interactive road safety education unit and view a cross section of road safety art from school students of the participating Councils. RoadWise educational materials will be handed out to participants as part of the campaign. A sausage sizzle will also be part of the event.

New initiatives to be included:

• Involvement of Youth Groups from the participating Councils (urban art, theatre, music)
• Involvement of representatives from Curtin University’s International Student Facilities.
• Re-launch of the Road Trauma Counselling Service (this will occur in Armadale prior to the Armadale-Gosnells-Serpentine-Jarrahdale Convoy leaving and be part of the expo at Charles Patterson Park)
• Variable Message sign, displaying Don’t Turn Your Break into a Wake message to be hired for use on the day of the event (targeting traffic on Shepperton Road)
• Community involvement. Members of the community will be invited to attend the event – posters and advertisements will be distributed to local businesses and the Southern Gazette newspaper.
• Display of road safety artwork produced by participating Council’s Youth Advisory Councils.

As part of the education and promotion leading up to the ‘Don’t Turn Your Break Into A Wake’ Christmas Road Safety Campaign, the Victoria Park RoadWise/TravelSmart Committee will be conducting an art competition for Curtin University, TAFE Campuses, high schools and primary schools within the area. Members of the Committee will visit the university’s arts department, TAFEs and high schools to provide information about the event and the art competition. The art competition will raise the awareness of the road safety messages (fatigue, speed, drink driving and restraints) in the target age group. Four of the designs will be printed and displayed on banners along Albany Highway after the event. The display of the banners will reinforce the key road safety messages after the event. The banners as displayed along Albany Highway will be viewed by in excess of 125,000 vehicles per week over the display period, further increasing the awareness of Road Safety issues. Banners from the 2003 event will also be displayed to create a continuous Road Safety theme through the heart of the Town. The images from the 2003 banners have been printed onto bookmarks, key rings, fridge magnets for distribution at the 2004 event. In addition to the images from the 2003 event, promotional materials featuring road safety messages from the other participating Councils will be displayed and distributed. These promotional materials help to reinforce the road safety message to those attending the event. The promotional information/materials will be distributed in showbags at the event as well as in schools, libraries, council offices and at other RoadWise events across the Town.