1. Williams Lions Club - Williams Lions Club Driver Reviver - $16,500.00

The Williams Lions Club has been operating a Driver Reviver Site at the William Lions Park on Albany Highway in excess of 10 years during the Easter long weekend. To do this they have borrowed and hired equipment from other Lions Clubs in the vicinity. Needing to borrow or hire equipment has proven to be inconvenient for the group and is seen as a barrier for them implementing Driver Revivers at other peak times in the year and while this equipment has always been made available to the group they are never guaranteed that they will be given priority use. The Lions Club is now seeking a grant to purchase their own equipment for Driver Reviver.

They are looking at having their own caravan with tea and coffee making facilities as well as new signage and security lighting. In launching their new equipment, the Lions Club would like to implement some advertising on the radio to promote their site as well as hold an official launch to further increase awareness of driver fatigue through increasing local media coverage. The Lions Club are also committed to educating the community about the dangers of fatigue and would use the Driver Reviver to disseminate educational literature and promotional items to the public. The launch would be the Easter long weekend in 2005 and would coincide with the Office of Road Safety’s Fatigue campaign period.

2. Town of Kwinana - The Town of Kwinana's Motor Display In The Park - $9,746.00

To present the first motor display in Kwinana featuring metropolitan car clubs as a free community and family event and through this event promote the road safety message of “Live Life, Don’t Speed On Our Roads”. The popularity of motoring in Kwinana is renowned and this event uses a motor display to create an intervention through a road safety message.

1. The event will attract the demographic most likely to speed.
2. The event will shift the association from vehicles+speeding to vehicles+road safety through the promotion of the message “Live Life, Don’t Speed On Our Roads”.

This is a static display only and no vehicles will be racing, the public will be informed through event promotion, onsite announcement and role models that the use of any cars comes with a personal and social responsibility to slow down.

NAME: Town of Kwinana’s Motor Display in the Park

VENUE: Town Park, Town of Kwinana

DATE: 11am – 4pm, Sunday 17th October 2004

EVENT PRESENTERS: Town of Kwinana

EVENT MANAGEMENT: Town of Kwinana

THE AIMS OF THE EVENT:

• To present an exhibition of 100 vehicles in partnership with local clubs.
• To promote the event to the public as a day for families.
• To allow access for people to view the cars, meet the clubs and drivers.
• To promote the motor industry and upcoming Quit Motorplex season as a vibrant attraction in the Town of Kwinana.
• To develop the expo into an annual event in Kwinana.
• For the clubs leaders to be active as role models for the RoadWise Message.

Each club would be provided with a dedicated area within Town Park to display vehicles and the aim is to have a central road safety information area for public education on reducing speeding. This area would house the WA Police Road Safety Display Trailer and Roadwise Speed Display. The public would be able to speak with officers and receive information. Road safety advocates would also be moving through the park during the entire day to distribute information.

3. WA Police - Fitzroy Crossing - Fitzroy Crossing Local Area Targeted Enforcement Signs (LATES) - $5,000.00

This project will involve the installation of two (2) Local Area Targeted Enforcement Signs (LATES) on the outskirts of the town of Fitzroy Crossing in Western Australia. It is hoped that these signs will have a salient effect by increasing motorists' perception that there is a large Police presence in the local community. It is hoped that these signs will also increase motorists and passengers perceived likelihood of getting caught when breaking the law on the road. The signs will also promote the importance of particular road safety issues at a local level.

There are presently a number of LATES situated outside towns throughout Western Australia. They are roads signs (2.9m x 1.64m), which state "Local Police are Now Targeting (targeted road safety issue)". Each sign will have seven variable message overlays that can be bolted onto the sign. The seven overlays will target: Speeding drivers, Drink Driving, Seatbelts, Driver Fatigue, Unsafe Vehicles, riding in the open load space and Child seats. There will also be a double demerits overlay for time periods when this legislation applies. The overlays will be changed to reflect and support the Road Safety Councils State road safety campaign as well as other relevant local issues such as unsafe vehicles. Each sign will be installed on the Great Northern Highway (on the outskirts of town). Written approval has been received from Main Roads Western Australia - Kimberley Regional Office and a letter has been received from the Office in Charge of Fitzroy Crossing Police Station confirming that we will undertake the responsibility to change over the varible message overlays.

4. Main Roads WA - East Perth - Parallel Walk Awareness Campaign - $10,125.00

BACKGROUND

Main Roads currently has a program to replace existing traffic signals with a parallel walk configuration. At parallel walk crossings, pedestrians walk parallel with the vehicle flow. Pedestrians are given a five second head start before turning vehicles are given a green circle signal (never a green arrow signal) which allows drivers of turning vehicles to proceed, however drivers are required by law to give way to pedestrians that are crossing the road they are turning into. Parallel walks are based on international and eastern states practice and are aimed at improving safety and efficiency for all road users at traffic signals. By introducing more parallel walks there will be an increase in safety for pedestrians due to the installation of pedestrian visible and audible signals. This means that pedestrians will be able to register (using the push button) their presence and people with visual impairments will be able to utilise the audible/vibration signal to aid in determining appropriate crossing times. At present, visually impaired pedestrians must rely on their listening skills at traffic signals without exclusive pedestrian phases.

A significant number of concerns have been raised with Main Roads and Police regarding motorists failing to give way to pedestrians when turning left or right into the adjacent road. It is considered that most motorists are simply unaware of the requirement to give way to pedestrians and therefore raising public awareness of this requirement is necessary. Main Roads is currently working on educating both motorists and pedestrians about their rights and responsibilities at traffic signals. During February 2004, Main Roads advertised on the radio and in the West Australian and Community newspapers for one week, reminding drivers of their obligation to give way to pedestrians.

THE PROJECT

Main Roads, together with the parallel walks working group (with representatives from the Department for Planning and Infrastructure, RoadWise, Sustainable Transport Coalition, Blind Citizens of WA, Office of Road Safety and the Police) would like to implement an ongoing education campaign targeting both motorists and pedestrians, reminding them of their rights and responsibilities at traffic signals. The Community Road Safety Grant would provide the funding the enable us to do this. The proposed campaign will use similar messages to the pedestrian safety campaign run by the US Department for Transportation Federal Highway Administration. A proposed communications strategy has been developed which consists of:

Signage -

• Roadside signage (remember turning vehicles must give way to pedestrians) will be placed at various locations on busy roads (approximately 80 signs over the metropolitan area). These road safety signs are considered the most cost effective way to get our message across.
• A warning sign (turning vehicles give way to pedestrians) will be placed on traffic signal poles at traffic signals with parallel walks. These signs are designed to remind motorists whilst stationery at traffic signals to give way to pedestrians when turning. These signs will be placed at selected intersections for a short period and then rotated around different traffic signals in the metropolitan area.

TRIAL

The trial will involve the Police and Main Roads who will hand out flyers/brochures/information sheets to motorists (while waiting at the red signal) to remind them to give way to pedestrians when turning at traffic signals. The trial will be conducted at five pre-selected traffic signals with parallel walks during the morning and afternoon peak periods over a five day period. This trial will coincide with the installation of signs and radio advertising. A flyer will also be distributed to pedestrians showing them how to use the pedestrian signals correctly.This trial will hopefully gain the interest of the media, particularly current affair programs such as Today Tonight so that we will gain some free air time. We will also distribute media releases to newspapers highlighting the trial and motorists responsibility to give way to pedestrians.

ADVERTISING

During February 2004 Main Roads ran a radio advertisement on 6IX, 6PR and 96FM during morning and afternoon peak periods to target general motorists. The message was ‘Main Roads would like to remind motorists to share the roads. Give way to pedestrians when turning at all intersections’. We will be running a similar radio advertisement again to coincide with the trial.

BROCHURES, INFORMATION SHEETS & VIDEO

A video ‘Stepping Out Safely’ has been produced to guide the elderly on how to use cross the road safely. This video has been distributed to aged care homes and can be supplied upon request. Main Roads has a brochure on how to use pedestrian crossings and an information sheet on parallel walks. These brochures are available upon request and can also be found on the Main Roads website at www.mainroads.wa.gov.au

SCHOOLS & SENIORS VISITS

Main Roads Road User and Customer Services branch have visited a number of groups to discuss parallel walks and they are available upon request to talk to any group about parallel walks. The visit can include a presentation of a video, discussion of parallel walks, question and answer time and an on site demonstration.

WEBSITE & PUBLIC DISPLAY

A section on parallel walks will be created on the Main Roads website. This section will include information on parallel walks, information sheets, brochures and a video. We will also aim to include fun activities for children and material for teachers. We will also develop public display materials that outline how to use parallel walks and include key safety messages. The public display will be used at shopping centres, libraries and events like the Royal Show to promote our message.

5. Serpentine Jarrahdale RoadWise Committee - Chop the Road Toll - $2,490.00

The Serpentine Log Chop is the largest annual event in the Shire of Serpentine Jarrahdale attracting over 5,000 people. Buses bring people from the Mandurah and Rockingham areas and publicity covers the Cities of Armadale and Gosnells. The event includes a variety of family activities as well as a bar area. The RoadWise Committee will put up a display relating to the role of speed in crashes. They will run a competition which patrons can enter which relates to the role of speed in crashes. The display will also promote the Skipper Program and offer free soft drinks for drivers. These will be purchased from the Lions Club who sell soft drinks to raise money on the day. The Skippers will be given a key ring with the message – “Be RoadWise – Don’t Drink and Drive.” Free BAC testing will also be offered to those attending.