Funded Grants Round 11 April 2005
1. Derby RoadWise Committee - Derby Local Area Targeted Enforcement Signs (LATES) - $1,632.00
This project will involve the installation a Local Area Targeted Enforcement Sign (LATES) at the entrance to the town of Derby in Western Australia. It is hoped that the sign will have a salient effect by increasing motorists' perception that there is a large Police presence in the local community. It is hoped the signs will also increase motorists and passengers perceived likelihood of getting caught when breaking the law on the road. The signs will also promote the importance of particular road safety issues at a local level.
There are presently a number of LATES situated outside towns throughout Western Australia. They are road signs (2.9m x 1.64m), which state: “Local Police are Now Targeting (targeted road safety issue)”. Each sign will have four double-sided message overlays that can be bolted onto the sign. The seven overlays will target: Speeding, Drink Driving, Seatbelts, Driver Fatigue, Overtaking, Unsafe Vehicles, Riding In The Open Load Space and Child Restraints. There will also be a Double Demerits overlay for time periods when this legislation applies. The overlays will be changed to reflect and support the Road Safety Council’s State road safety campaigns as well as other relevant local issues such as unsafe vehicles. The sign will be installed on the Great Northern Highway (at the entrance to town). Written approval has been received from Main Roads Western Australia – Kimberley Regional Office and a letter has been received from the Officer in Charge of Derby Police Station confirming that the Derby Police will undertake the responsibility to change over the variable message overlays.
2. Shire of Moora - Central Midlands SHS - Rural Art for Road Safety - $9,035.73
The Moora Rural Art for Road Safety (RARS) project is an initiative based upon the award winning 2003 Avon RARS project. The project aims to increase community awareness of road safety issues amongst Central Midlands residents, in particular those aged 17-24 years. The project will involve an art competition based on road safety messages (targeting drink driving, restraints, speed and fatigue) followed by an art exhibition and then the development of promotional resources. The art competition will be incorporated into the senior high school art program but will also be open to community members.
As shown in the evaluation of the Avon RARS project community consultation and development of urban artwork intends to evoke self-reflection and community support regarding road safety issues. The project will involve media coverage and advertising which will further publicise road safety messages and the development of resources utilising artworks will allow for ongoing promotion after the competition, including posters, banners and art installations which will be completed by local youth. This project will complement the implemented strategies by locals to reduce trauma in the Moora Shire, in fact, the Central Midlands area. Through Community Grants, Moora has been able to provide road safety initiatives at the Moora Country Campout, and on major roads through the Local Area Targeted Enforcement Signs. The RoadWise Officer has also assisted CMSHS staff at several Health Expos and utilized the radar speed trailer in the Moora townsite. Intersectoral collaboration in the development and implementation of the project will also complement other initiatives such as a road signage project in the Midlands area. Central Midlands Senior High School is already participating in Road Aware’s ‘Keys for Life’ program.