White Ribbons for Road Safety
What is White RibbonsTM for Road Safety?
The White RibbonsTM for Road Safety campaign is a community based initiative which allows individuals to directly contribute to raising awareness about the importance of road safety, including over the Christmas holiday period.
The campaign urges people to take care on the roads and promote the White RibbonsTM for Road Safety message to friends, family and colleagues to help reduce road trauma. Individuals are encouraged to wear a white ribbon to help raise awareness of road safety in Western Australia.
The 2011 White RibbonsTM for Road Safety campaign evaluation outlines distribution numbers, reach of the campaign as well as media coverage.
What does the campaign aim for?
A long term vision of zero deaths and serious injuries from road crashes in WA. Achieving this vision requires shared responsibility where we all have a role to play in working towards a safe system.
The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system aims to improve road safety through four cornerstones:
- Safe roads and roadsides - investing in improvements to roads and infrastructure
- Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure
- Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features
- Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice
We should not accept that anyone should die or be seriously injured on our roads.
When is the campaign?
The 2011 campaign will be launched on Sunday 20 November 2011 to align with the World Health Organisation's World Day of Remembrance for Road Traffic Victims and will run through until Monday 2 January 2012. The White Ribbons™ for Road Safety campaign will celebrate its 15th anniversary in 2011.
Who can get involved?
Local Governments, police, government agencies, commercial businesses and not-for-profit organisations across the state are encouraged to participate in the campaign.
What you can do?
Organisations can make white ribbons available free of charge to staff and the public and promote the campaign messages to raise awareness about the importance of road safety.
People are encouraged to wear a white ribbon, tie it to the antenna of their car, download an e-white ribbon to send to friends and family or tell people about the campaign.
Organisations can get involved by:
- Distributing white ribbons and e-white ribbons to staff, customers, clients, visitors etc. Hand out white ribbons at Driver Reviver stops. Work with local businesses or employers to distribute white ribbons to local people - car yards, mechanics, supermarkets etc.
- Organise a White Ribbons event or incorporate White Ribbons into other community events such as Christmas parties, fairs, festivals, pageants etc. Staff morning teas, breakfasts or sausage sizzles are a great way to promote the message to staff.
- Organise a display to include posters, fact sheets and white ribbons to promote to staff and the public.
- Incorporate White Ribbons information into any local newsletters or regular newspaper columns written by Shire Mayors or Presidents.
- Participate in the large White Ribbon photo promotion by taking a photo of your staff or friends at a promiment or interesting location in your town or suburb.
Tools available to help with your organisation's participation
WALGA's RoadWise Program has developed a range of tools and resources to help organisations with participation in the campaign. The tools will assist organisations to raise awareness of road safety by promoting the campaign through various channels (e.g. website, email, newsletters); coordinating events or activities; and engaging with local media.
Posters
Templates
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Shire of Carnarvon | Shire of Serpentine-Jarrahdale | Main Roads Carnarvon |
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World Day of Remembrance for Road Traffic Victims | Julia Gillard supporting White Ribbons for Road Safety in Esperance | Hedland RoadWise Committee |
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Shire of Plantagenet | Pilbara Industry Road Safety Alliance | Mullewa Community Resource Centre |
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Party Safe Team MidWest | Shire of Murray | Roebourne Driving Forum |
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Gingin Community Resource Centre | Yalgoo Nursing Post |
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Shire of Shark Bay | Department of Transport | Shark Bay Community Resource | Bay of Isles Computers Esperance |
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